Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 294
divides the upper two-fifths fromthe lower three-fifths, as shown in Fig. 60.This simply means that the upper two-fifthsmust be equivalent in weight to the lowerFig. 60 three-fifths. As has already been shown,the black displays have greater weight, or power of attrac-tion, than the gray. Therefore,… … VALUE OF DISPLAY UNITS 42. In arranging the different elements of an advertise-ment, it should be borne in mind that the value of a unit isinfluenced not only by the intensity of its color (black, gray,etc.), but also by its character, size, and location. Everypart of an advertisement has some…
