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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 296

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 296
bottomheavy on account of the light character of the illustration atthe top and the heavy display at the bottom. In this case,however, it is not a serious fault, because the upper part ofthe advertisement is of a subordinate character and the eyetravels naturally from the principal unit to the… … 66 ADVERTISEMENT ILLUSTRATION §29 46. Illustration at Top of Advertisement.—Placingthe cut at the top of the advertisement affords another easymeans of securing prominence for the illustration and at thesame time giving balance to the advertisement. This planis especially effective when the…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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