Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 312
atof Fig. 75, except that the cuts are placed in the lower partof the advertisement. This balanced plan of display is madepossible by the light character and the long, narrow shapeof the illustrations and the bold type at the top. §29 ADVERTISEMENT ILLUSTRATION 81 58. One Illustration Immediately…