Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 317
les represented here, fancy pat-and plain colors, lisle and silkweb, the better qualities havingsterling and gold buckles (engravedfree) 50c to $5 : sets of suspenVers,garters and arm bands to match, $1,$1.50 and $2.50 : leather suspendersin fancy boxes, ideal gifts, $2.50. —umbrellas, headwear and… … Fig. 82 §29 ADVERTISEMENT ILLUSTRATION 87 METHODS OF PROCURING ILLUSTRA-TIONS AND OF ILLUSTRATINGLAYOUTS FILE OF ILLUSTRATIONS 63. In most cases, the ad-writer must depend on him-self for ideas in regard to illustrations; therefore, it will beadvisable to start a collection of clippings, or ideas,…