Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 319
ess, to copy the illustrations of another extensiveadvertiser, and if a local advertiser wishes to copy an illus-tration used by a general advertiser, the proper course is toexplain to the general advertiser the intended use of theillustration and ask his permission to use it. Special cuts… … Fig. 83 some way, or else the artist must depend on his imagination.Sometimes the article, a shoe, for instance, may be sent tothe artist; or, in the case of a special cut of some timelyfeature, a rough sketch or a well-expressed idea will usuallygive the artist a definite idea of what is wanted.…