Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 323
TS STOCK CUTS 69. All expense for illustrations should be borne by theadvertiser and not by the ad-writer, unless, of course,the arrangement is such that the ad-writer agrees to furnishstock cuts or to have special illustrations made and to standthe cost out of the compensation he receives. It is… … Fig. 85 70. Stock cuts to be used in retail advertising are madeup in great variety both as to subject and size, by a numberof engraving houses. These concerns issue catalogs:—sentfree to advertisers—that show proofs of the cuts and alsoquote prices. The prices of these cuts range from 30 or35…
