Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 331
is advantageous to do so. It is not advisable to give a good illustrator no liberty touse his own ideas. Illustrators usually take a great dealof pride in their work, and when a drawing is to be changed,the ad-writer should be tactful in his criticisms and sug-gestions, so as to command the… … 100 §29 ADVERTISEMENT ILLUSTRATION 101 carefully and all necessary changes should be made. Someof the better class of illustrators charge for preliminarydrawings a fixed percentage of their prices for finished work,thus protecting themselves against the dishonest client, whomight otherwise secure…
