Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 345
hance to observe a great variety of the materials used inhis trade or profession, and may not understand extremelytechnical descriptions. In any event, it should be the aim inpreparing copy, display, and illustrations to make the adver-tisement easy to read and easy to understand. 7. Methods of…
