Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 366
Fig. 15 A Bissell advertisement designed to influence retailers. Comparewith Fig-. 14. This advertisement was 10 inchesdeep in the original 23. Difference Between Consumer Copy andTrade-Paper Copy.—There is a marked difference betweenthe advertisement designed to appeal to the consumer and I 2tf…