Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 367
tailers. Comparewith Fig-. 14. This advertisement was 10 inchesdeep in the original 23. Difference Between Consumer Copy andTrade-Paper Copy.—There is a marked difference betweenthe advertisement designed to appeal to the consumer and I 2tf TECHNICAL- AND §30 the one designed to appeal to the… … •J And no other razor sells as well, because the Gillette is—The razor that Is most extensively advertised.The razor tor which there Is the greatest demand. The razor that satisfies your customer and speaks a good word for Itself. C[ One of the chief aims of our advertising is to increase the sale…
