Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 368
real demand forit? Is the profit a good one? Will the article give satisfac-tion and make permanent customers? Will the advertiserlook out for my interests and support me properly? §30 TRADE-PAPER ADVERTISING 27 In brief, the keynote of trade advertising- should be profitfor the retailer. Before… … represents—absolute comfort in just the style she likes. The Red Cross is a welt, of regular walk-ing thickness, yet SO flexible it follows every move-ment of the foot as a glove moves with the hand. Sales of the Red Cross Shoe have in-creased 10 per cent, every week for one hun-dred consecutive…
