Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 369
THe two illustrations shown on this page are takenfrom our 1907-8 FALL and WINTER CATALOG.The hats shown are the two which have found thelargest selling for the current season. Our catalogmakes a large showing of many hats which mighthave found an even larger selling in your field. Maywe send you… … Fig. 18 A well-illustrated advertisement. It was about 11 inches deep in theoriginal The advertisement of the Gillette safety razor, Fig. 16, isalso a good example of effective trade-paper copy. Theadvertisement shown in Fig. 17, though it is not displayed 30 TRADE-PAPER ADVERTISING 29 well and…
