Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 371
Largest Distributors of Hats in the World. Fig. 19 brought out in trade-paper advertising, but the following aresome points and arguments frequently used in trade-papercopy: 30 TECHNICAL- AND §30 1. The new styles or models that the advertiser is pro-ducing, their characteristic features, etc., as… … 842-846 BROADWAY NEW YORK turning Drrsn Xrrkwrar(Our £>|ifrialti! for ourr cuifiilu \h;in> Fig. 20 • 3. Prices or discounts to the trade, as in the advertisementshown in Fig. 23. 4. Special prices, special offers, job-lot bargains, etc. 5. The protection that the advertiser is giving the…
