Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 373
Flti. 21 32 TECHNICAL- AND §30 advertisers go so far as to require every dealer to sign anagreement to maintain the full retail prices. The advertiserin this way protects the trade; that is, makes it certain thateach retailer will receive the full profit and not have to meet … The Power of Suggestion The immense mail order business has been created entirely by the powerof suggestion. The originators of these concerns early realized that the peoplewould purchase more merchandise, and merchandise of greater variety, if thedesirability of the goods was brought to their…
