Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 378
rior tip—the greatest thing of its kindever invented—is not the only good point. The lacesthemselves—made in all grades—are the best that hu-man ingenuity can devise. Our big plant—enlargedfrom time to time is turning out these shoe laces by themillion, because the laces, (and the… … Fig. 27 giving the essential information. Note the advertisementshown in Fig. 25. The word snappy is much overused andhas no definite meaning. Snappy garments, therefore,means nothing. The advertiser asserts that his clothing forboys and young men has special features. These specialfeatures should…
