Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 380
lry a design representative ofthe scarabee, or Egyptian beetle, which is often mounted incravat pins after it hardens. There are both pins and linksin this treatment, and the color effects are reproduced withmarked fidelity. The pins are offered to the trade at $4.50the dozen and upward. An… … of even such a thing as a shoe lace may make an attractiveadvertisement. In Fig. 28 is shown a specimen of the Louie talks thathave been running steadily in shoe-trade papers for years. 40 TECHNICAL- AND §30 These advertisements are rendered characteristic by theirtrade language. Their continuance…
