Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 385
de in rights and lefts, three sizes. At A11 ?\Pij1PrQ or sent PostpaidAl A1A Uvaitl O on receipt of price. Gerhart, McLean & Co. Newark, N. J. Fig. 31 dasher. This advertisement is just a little smaller herethan it should be for a half page in Mens Wear. Copy for these advertisements should of… … §30 TRADE-PAPER ADVERTISING 45 Ideal garter on it, as shown in Fig-. 33. This will be a goodwindow-display feature. If displayed in a window with anopened box of the garters on each side, this demonstratorwill do much.to develop sales, because men, as a rule, areinfluenced to make a large…