Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 386
PAPER ADVERTISING 45 Ideal garter on it, as shown in Fig-. 33. This will be a goodwindow-display feature. If displayed in a window with anopened box of the garters on each side, this demonstratorwill do much.to develop sales, because men, as a rule, areinfluenced to make a large proportion of their… … It would pay the advertiser to circularize a select list ofretailers and send a free sample of his goods. Seeing thegoods themselves is worth many booklets without samples.A strong letter accompanying the sample and enclosing anorder blank would result in orders that could be filled throughthe…
