Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 412
e-color effects can be attainedwhen some fairly heavy type, like Cheltenham Bold orDe Vinne, for instance, is set in reading-notice style andprinted in bright olive, blue, or brown, instead of black. Acard printed in this way will be just different enough fromthe adjoining- cards printed in black… … Fig. 4 they may be read easily when the reader is at least from8 to 12 feet away and when he reads at an angle. Hence,an extended face like Post Old Style is better than a con-densed letter like Post Condensed, because the latter, whenseen at an angle, narrows down so much that it is not read-able.…
