Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 416
ymore difficult to read, especially at a distance. Body mattershould always be set in lower case. 35. The card shown in Fig. 5 is set in Cheltenham Bold,with the signature in Condensed Gothic; while that shown inFig. 6 is set in Caslon, with the line Red Clover CreameryButter in Condensed Blanchard… … LISTEN! Thy food should satisfythy appetite as well as thypalate. Quaker Oats sat-isfiesboth. It fills thee fullof energy and sustainingvitality. The Best Oats Made In large packages lO cts. Fig. 11 in MacFarland, with display in Gothic. Old-Style Antiqueis used for the card shown in Fig. 10, while…
