Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 419
ion is peculiarly effective because of the way in which the207—24 24 STREET-CAR ADVERTISING §31 womans finger points and also because of the direct sugges-tion, Yes you ought to use. In Fig. 18 is shown another fineexample of the illustrated card. It shows the Jap-a-lac can MARCEL-WAVE YOUR HAIR (□… … Fig. 15 and a woman using Jap-a-lac, and emphasizes a distinct use.Figs. 19 and 20, from the same series, show how the GliddenVarnish Company illustrated the different uses to which Dont put your hair up in papers all night.Forget about curling your hair until10 minutes before you want it—then use…