Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 420
Fig.10 Jap-a-lac can be put. Fig. 21 shows how it is possible toget in many words if the illustration is well placed. Thisadvertisement is well illustrated, yet it contains 54 words. §31 STREET-CAR ADVERTISING 25 Figs. 22, 23, and 24 show further examples of well-illustratedcards. The reproductions… … CALOX YES YOU OUGHT TO USE The OXYGEN Tooth PowderThe new scientificdentifrice that willwhiten your teeth. THE OXYGEN DOES IT. - All Druggists25 cents Fig. 17 38. It is always important to avoid complex subjects inillustrations. The main strength of the Jap-a-lac illustrationslies in the fact that…
