Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 440
s. The old adage thatVariety is the spice of life holds good in advertising, andthis feature of car advertising is one of its great possibilities. All persons do not use the same cars all the time. Theyride on different lines, different cars of the same line, trans-fer from one line to another, and… … 38 STREET-CAR ADVERTISING §31 can in this way get nearly the same effect that he would getif he changed the copy every week or oftener. 49. Interest-Creating Cards.—A plan that has beenfollowed in a number of street-car campaigns is one in whichno attempt is made to set forth the selling points of…
![An illustration from Banbury chap books and nursery toy book literature [of the XVIII and early XIX centuries] (1890)](https://img.insideoutlibrary.com/img/200/ia-banburychapbooks00pearrich-13-12.webp)
