Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 442
ar-adver-tising campaign entirely to arousing a general interest inX Soap; that is, devote a month toward getting attention.The card shown in Fig. 49 serves to give a rough idea ofwhat the style of the first lot of cards might be. This showsa large letter X at one end of the card, slightly above… … Fig. 49 questions as Does it cleanse best? Is it most economical?etc., each question leading up to one of the claims of thesoap as to superiority. Six cards of this kind might bearranged, putting different figures in each, so as to get a
