Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 442
Fig. 49 questions as Does it cleanse best? Is it most economical?etc., each question leading up to one of the claims of thesoap as to superiority. Six cards of this kind might bearranged, putting different figures in each, so as to get a … X SOAP 5C Fig. 50 pleasing variety, and the entire series inserted in the cars simultaneously. By the end of the month, it is likely that a large proportion of the car riders in the city where the cards207—25 40 STREET-CAR ADVERTISING §31 are run will be interested to some extent in X Soap,…
