Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 446
determining results is to offer somearticle at a special price during a month. Then all sales ofthe article made to persons mentioning the special advertisedprice could be credited to the car advertisements. 56. Manufacturers Cards for Retailers.—Street-carcards afford good opportunities for… … 44 STREET-CAR ADVERTISING 31 fore, a number of manufacturers now furnish cards free ofcharge to the retailers handling their products. Figs. 56