Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 459
§31 STREET-CAR ADVERTISING 57 In this class of advertising, no matter how attractively anadvertisement may be worded, a picture lends a realism thatwords cannot produce. Therefore, if there are a number ofattractive dwellings in the suburban-home section, views ofsome of them should be shown in a…