Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 467
r for small oddspaces and is used in chance-may-offer posting. The1-sheet poster is also used extensively on the boards of theelevated-railway stations of New York, where the short dis-tance it is away from readers makes it as valuable as large says MY SON its Sporting Newsis the best, ^ All Sports… … Fig. 1 posters would be under ordinary conditions. In Figs. 1 and 2are shown examples of 1-sheet posters designed for use onelevated-railway stations. These examples are rather inter-esting, for they show the use of posters by a newspaper inits advertising for circulation. 12. In Fig. 3 is shown a…
