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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 480

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 480
17 Fig. 6 Stock poster (3-sheet) —Reduced Fig. 7 M anufacturers poster— (Reduced) KIRSCHBAUMOVERCOATS … Fjg. 8 20 OUTDOOR ADVERTISING §32 PLANNING POSTER ADVERTISING 29. In planning poster advertising, regard must be hadfor: (1) the copy and design; (2) the size; and (3) thelocation. COPY AND DESIGN 30. Necessity for Conciseness.—In preparing asketch for the artist, the advertiser must keep in mind…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

Internet Archive · Smithsonian Libraries · Public Domain Mark 1.0. Free to use for anything.

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