Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 489
32 OUTDOOR ADVERTISING 2? 32. Examples of Bold Display.—By comparing theposter shown in Fig. 11 with that shown in Fig. 12, it will beseen that there is a great difference. The sizes of the postersare the same, but the lettering in Fig. 12 is bold, and beingin white on a dark-blue background, was…