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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 493

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 493
strong point intwo, three, or four well-displayed words. Where an article POPULAR EXCURSION ATLANTIC CITY THE PEOPLES PLAYGROUND SUNDAY JULY 28 f|ewjensej§ntrai ROUND TRIP TICKET CHILDREN $125 * IN THREE HOURS SPECIAL TRAINS LEAVE FOOT WEST 23» ST.FOOT LIBERTY ST. Fig. 17 $2.50 TO $2.50 ATLANTIC… … 30 §32 OUTDOOR ADVERTISING 31 has several good selling points, each of which can beexpressed in a few words, the advertiser may use a series ofposters with a different selling point in each, and thus havea poster campaign that will be more educational than one inwhich a single style of poster is…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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