Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 500
38 OUTDOOR ADVERTISING §32 The strength of this design is largely due to its simplicity.A colored sketch with many artistic and superfluous detailscannot, when it takes its place on the boards, stand comparisonwith a simple, bold poster, like that shown in Fig. 26.It is a singular fact, however,…
