Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 505
h a case, theadvertiser will select the state or city that he wishes tocover, and he will probably put the account in the hands of anadvertising agency that makes a specialty of bill posting.The agency will make a report on the size and number ofposters needed to cover the territory strongly, and…