Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 513
fbeing artistic at the expense of effectiveness, and the adver-tiser should be on his guard. Fig. 36 shows some examplesof work that are effective as well as artistic. 49. Field Sign Boards. — Railroads that carry manythousands of passengers daily offer to the advertiser amedium for bringing his…
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