Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 517
§32 OUTDOOR ADVERTISING 53 suggestion to the incoming shopper. Some departmentstores combine the milestone idea with these signs; that is,have the copy read 15 miles from Abraham & Straus,where the sign is just 15 miles from the store, etc. Inarranging for field signs, it is well to provide…
