Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 522
es for a numberof hours of the night, particularly in the theater districts.While the publicity afforded by signs is mostly name pub-licity, this kind of advertising is often what the local adver- 32 OUTDOOR ADVERTISING 57 tiser needs to keep his name and location before the public,and it is a… … Fig. 40 until it is complete, and then the lights are suddenly shut off;or, all the lights appear at once, and after remaining longenough for the advertisement to be understood, they areshut off for a few seconds. In a sign of the character of thefamous Heinz sign at Atlantic City, New Jersey,…
