Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 530
ical writers and printed and illustrated well, it reallybecomes an invaluable part of a sales organization. Thoughextremely important information is usually sent in personal,communications, concerns that employ many salesmen or §33 HOUSE PUBLICATIONS 5 agents, will find in the house publication an… … Copyright 1906 by Larkin Co. Fig. 3 I. C. S. Messenger, which serves to illustrate how ahouse publication may be used to educate salesmen. In thiscase, representatives and students working to enroll othersare shown how to meet some common objections raised by.prospectives. 6 HOUSE PUBLICATIONS §33…
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