Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 545
er.Where advertisements are to be placed on the pages, as in 20 HOUSE PUBLICATIONS §33 The Money Saver, the absence of column rules givesadvertisements better display. The inside pages of The Money Saver, Fig. 12, consistof three 15-pica columns. A page arranged like this isparticularly good for… … Fig. 13 a column of reading matter along the side. In any case,the advertisements go next to reading matter, and thisis a good position. 15. Setting: Up Surplus Matter.—Where a housemagazine is similar in character to The Money Saver, onaccount of the fact that it is hardly possible to estimate…
