Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 560
a magazine advertisement, show-ing how some article, such as a carpet sweeper, a washingmachine, or an ice-cream freezer, may be illustrated in use,together with the human figure, and still save space. Sketchin illustration roughly and put in display lines, but do notwrite copy for the body matter… … 4 ADVERTISEMENT ILLUSTRATION §29 is to see how well the principle of balance is understood.Copy for the body matter need not be written. (25) Clip and paste on a sheet of paper the following-named examples of illustrations: (a) Vignette half-tonesuitable for use in a booklet or catalog printed on…
