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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 59

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 59
ith plenty of space between the stems, andnot too heavy in design. The matrix should be deep andclean. The molds of the type and border are inked orpainted to make them dark enough. When the half-tone isbeing made, the matrix is lighted from the side, so as toproduce a strong shadow. 34. Water… … To the Man whois Bottled Up

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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