Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses (1908)
Lewis, Elias St. Elmo, 1872- · Indianapolis, Levey bros. & company · leaf 105
important, and if properly understood andapplied make advertising attract more favorable attention. The catchline, for instance, is a case in point. wh»t Expert- Careful experiments have proven that the eye can not cover more ments Prove ^|^^^ ^^^^^ words of avcragc length at a time. The first… … THE GOODOLD QUAKER Once said to his boy:Nathan, it is not whatthee reads that maKes theesmart; it is not what theecats that makes thee fat;nor what thee earns thatmakes thee rich, but whatthee SAVES. Figure 1 108 FINANCIAL ADVERTISING Take ten people and prepare ten, more or less, catchlines; set…
Advertising -- Banks and banking
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