Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses (1908)
Lewis, Elias St. Elmo, 1872- · Indianapolis, Levey bros. & company · leaf 562
n in a picture sothat the eye may catch it without the minds complete surrender to theprose. Commercial art has for its first requirement attractiveness. Wemust leave it to the wording of the argument, or selling point, to accom-plish the other two requirements of interest and persuasion. I trust… … Wbeo io town donl totgtt 10 ilopaltbc Parsons Bank where you can haveall accommodationsfor transacting yourbusiness. SjOOO SURPLUS Figure 1
Advertising -- Banks and banking
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