Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses (1908)
Lewis, Elias St. Elmo, 1872- · Indianapolis, Levey bros. & company · leaf 565
is anything Concentration ^^^^^ .^^^.^ teachcs, or that succcssful advertising teaches, it is concentra-tion, oneness of appeal. Concentration upon one definite thing, whetherit be a possible customer, a single emotion or a single argument, mustalways win against diffusion. A booklet or a folder,… … Figure 3 568 FINANCIAL ADVERTISING
Advertising -- Banks and banking
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