Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses (1908)
Lewis, Elias St. Elmo, 1872- · Indianapolis, Levey bros. & company · leaf 977
APPENDIX 979 ENGRAVINGS IN TYPE-PAGES 15 long line extending the full width of the cut. Illustrationsseldon need bold type for legend lines. It is not well to select a type so large that it willlook coarse; a plain, neatline is always desirable.A title or descriptive linemay sometimes be placedat… … The Title-line and all such directions should be carefully followed by theworkman who makes up the page. When a large cut has tobe placed sideways on the page, the bottom is commonly put atthe inside, or back margin. This arrangement must be variedwhen two large cuts follow each other; they should…
Advertising -- Banks and banking
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