Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses (1908)
Lewis, Elias St. Elmo, 1872- · Indianapolis, Levey bros. & company · leaf 982
nitials, as well as of other ornamentation. If the page is to be printed in one color do not select a bigheavy initial to go with light-face text; violent contrasts arenot desirable in book work. HIS initial is too black for thislight roman type. It distractsthe readers attention from theinterest… … HE heavier text type wsed inthis paragraph is more appro-priate for the initial letter. Theblackness of the initial is relievedby printing the letter in a lightercolor. Heavy lines and strongcolor, as shown in this, are more appropriate forrough finished paper; they are seldom pleasingon glossy,…
Advertising -- Banks and banking
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