How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 101
st adver-tisement in the lot, as it shows on a proof slip. Theeffort that engages our earnest attention is to get anadvertisement that will be noticed in the crowd, and For the WearyWife and Mother after the Winter strugglewith poor food and poorService there is no boon likeShredded Wheat… … Made at Niasiara FaUs« N.Y. This advertisement is made up to persuade the eye to neglect the text, which isitself not attractive and striking enough to win attention before the eye drops tothe illustration, and so naturally on to the matter following the advertisement.,
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