How to advertise, a guide to designing, laying out, and composing advertisements
A 1917 trade manual by George French, published in New York by Doubleday, Page for the Associated Advertising Clubs of the World, teaching advertisement design, layout, and composition to agency men and copywriters. Plates reproduce period advertisements, coarse-screen halftone portraits, fan-shaped and rectangular vignette cuts, decorative rule borders, and specimen type settings useful for layout grids, frames, and display lettering.
