How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 105
Its easier to lift a load—mucheasier—with two strong armsthan with one—and its speedier Split the stress—divide thestrain—and you more evenlydistribute the load Thats the way to do the taskquicldy—and with the expendi-ture of less effort And thats just what we havedone with the Packard motivepower…
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