How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 108
le. They are all about the same, as to generalstyle. The possible variants are many. Think howdifferent an advertisement set all in italic type, ofthe same series, would look on almost any magazinepage, or in almost any newspaper. It is not neces-sary to use the ordinary weak italic of the… … OU never have to coax Motherto go to Bests—shes takenyou there ever since you canremember^ just as Grand-J mother took her there. There was a httle Jerseyitewhose mother never thoughtmuch about Bests until abirthday party showed thatthirty-five well dressed, pat-terned - after • Mother littlewomen…
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