How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 110
uchof the loss through duplication of circulation may beobviated if the advertisement is made especiallyfor each medium. Even if the copy is not changedthe form should be. These days, people take morethan one magazine, or paper. If they see the sameadvertisement in different forms the chances… … liy^T^pURING the next few weeks you will be putting up clean dra-P I ) I; peries and curtains for the fall and winter. Why not still further^^^-■■■■■• increase the charm of your home by brightening up your carpets? You can do this easily and successfully by using Ivory Soap. Its copiouslather…
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